Ann Kellett Communications
writing & editing
I have many years of experience in writing and editing materials for universities, municipalities, nonprofits, and other organizations:
- Web content
- News releases
- Annual reports, strategic plans, conference proceedings, and other reports
- White papers
- Copywriting (ad campaigns and fundraising campaigns)
writing in the voice of leaders
I wrote for three presidents of Texas A&M University and three chancellors of The Texas A&M University System.
I researched and wrote (give or take):
I knew I was on the right track one day when I was with a hotshot junior faculty member, waiting for the president to show up for a video shoot.
The faculty member said he was looking forward to meeting the president.
"I got a letter from him last week, congratulating me for an award," he said.
"It's like he knows me personally. I was so astonished that I took it home and showed my wife.
"We had talked about moving to a new university, but I called the next day and turned it down. This made me realize that I belong right here."
Turning complex, jargon-filled research into simple stories
I was a technical writer for the Texas Engineering Extension Service and a technical editor for the Real Estate Center.
The Real Estate Center conducts research for Texas Realtors.
While there, I created and oversaw "Texas Real Estate & You."
I took the findings from technical reports and rewrote them as columns for newspapers.
More than seventy percent of the weekly newspapers in the state signed up to continue getting them after the trial period ended.
Communicating higher education's value to a skeptical public
I was a writer and editor at Texas A&M's alumni office, International Programs Office, and Division of Marketing & Communications.
I learned how to:
Dr. Marco Palma's article "Self-control: Knowledge or perishable resource?" was about research conducted in the human biometrics lab that he runs.
It was a snoozer for most people, except readers of the Journal of Economic Behavior & Organization.
But when I helped him rewrite it with a focus on why people don't keep New Year's resolutions, it was published by The Conversation.
It got more than 44,100 reads worldwide and his lab attracted many new clients.